606-481-4705
Dec. 2021
Education - Morehead State University
Bachelor of Strategic Communication
​
Minor
Social Media
Public Relations and Event Planning
Through 2023
Skills/Certifications
The Business Analysis Course Certification Program (UDEMY)
Adobe Creative Cloud
Microsoft Office
Facebook Insights
Canva
Google Analytics (Beginner and Advanced) Certified
Social Media Marketing (HubSpot) Certified
SEO (HubSpot) Certified
Google Ads Search Certified
June 2022-Current
Digital Marketing Specialist
​•Collaborate with management to develop two (2) marketing strategies and one (1) e-commerce strategy and to integrate these strategies, along with goals and tactics, into the Web site and social handles
•Conduct market research analysis to identify search query trends, popular social media topics or competitor performance monthly to plan content for social handles
•Collect and analyze Key Performance Indicators (KPI) in Meta Business Suite such as followers, visits on site, reach, and cost per click monthly through a PowerPoint Presentation to track progress on goals and strategies
•Develop and deploy five (5) content strategies and copy for digital media channels like Instagram, Facebook (Meta) and TikTok weekly
Jan. 2022 - June 2022
Hostess Special Event Magic Support - Disney College Program
•Identified the educational needs of others, developing formal educational or training programs or classes and teaching or instructing others within 3 months of working
•Performed event logistics for fifty (50) weddings weekly by determining time, costs, resources, or materials needed
•Resolved product availability problems in collaboration with customer service staff to ensure each guest had a basket delivered to their resort on time and in full stock with Disney Floral and Gifts
June 2021 - January 2022
WDWCP Watercraft Hostess
•Trained as a Disney Cast Member at Traditions in Disney University quarterly
•Ensured safety of over 600 guests each ferry boat ride while promoting efficiency through clear communication to fellow cast members and guests
•Greeted and communicated with guests while remaining vigilant of my surroundings
Jan. 2021 - May 2021
Marketing and Social Media Internship - Morehead State University Office of Student Activities
​•Directed and executed pre-production activities, such as creating two (2) content calendars and establishing a project timeline for two (2) community groups
•Executed a community supply drive (food, hygiene products and school supplies) with a university of 10,000 students resulting in 200 donations to reduce economic insecurity on campus within 3 months
•E-distributed 50 monthly newsletters (Outlook) Family Association Members
January 2021- March 2021
Coordinator - Supply Drive
Coordinated a supply drive for Eagle Essentials that took donations of:
Canned food items​
Hygiene Products
School Supplies
Networked with many people such as the student athlete marketing team, the recreation center on my campus to be a drop off location as well as with many Greek presidents to drum up support
Designed several graphics to promote the event and post on social media
Aug. 2020 - Dec. 2020
Marketing Communications Internship - Community Ventures
​•Developed and documented style guidelines for Web site content quarterly
•Collaborated with the marketing team to create multimedia Web sites and other internet content that conforms to brand and company visual format biweekly
•Created Adobe Photoshop formatted media tool kits, consistent in typology, color palate and logo in partnership with five (5) incubator businesses within 4 months
•Deployed twenty (20) social media posts (Hootsuite) for live view on company’s Facebook (Meta) for one month to increase a holiday season event awareness.
August 2019- May 2021
College Involvement - Baptist Campus Ministry (BCM)
Social Fellowship Team Member
Attend monthly meetings and actively participate in discussion
Assembled 10 encouragement groups through the app Group Me, in order for students to have groups to communicate with over winter break